This last week has been incredibly interesting to me. My life seems to come in “bursts” … lots of lulls and then BAM! A life lesson happens.
On Friday I attended the Robert Kiyosaki Breakfast in Cape Town. It was awesome to meet the man that literally changed my life. I even got him to autograph my yellowing and well-read copy of Rich Dad, Poor Dad.
During his talk, Robert shared with us the fundamental flaw they teach us at univarsity and how it kills business. It’s called: Sales & Marketing.
For some reason we’re subconsiously taught that sales is more important than marketing. We’re taught that when things are bad, we should cut expenses and focus on Sales. Our accountants tell us that Marketing is an expense. And worse, it’s unmeasurable! Ouch.
In fact, Marketing is incredibly important. Especially now when the economy is doing as poorly. This is the opportunity to grow your market share, when your opposition goes out of business. Market! Market! Market!
Just be smart about it. That’s why I love the Internet. And why I love programs like Webexposure. Because it’s a nominal fee that attracts big results.
Another tip that Robert gave is to be patient with marketing. It takes at least 6 weeks for anything to happen. Maybe more.
The talk on Friday has got me thinking about the way I do business. I’ll be letting you know the progress I make.