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Who are your clients? « Free Tips DOT COZA

Who are your clients?


Posted on 8th September 2008 by Tony in Thoughts


I had an interesting meeting with a German client today. Something he said went “click” in my head and it’s been making me think all evening: Who exactly are your clients, Tony?

Who do I want my clients to be?

Webexposure is rapidly moving from an entry-level Internet Marketing company to middle-of-the-range … so how do I find such customers?

I actually pitched the question to my client (ok, bad form, I know) but his answer was so simple it was astounding: Where do they hang out? And who do they hang out with?

He gave an example. His business targets luxury clients – People who don’t bat an eyelid to pay for a driver instead of hiring a car for themselves (there are people like that!). He found his clients on holidays!

He booked himself a holiday on Rovos Rail and picked up amazing business contacts!

Isn’t that a “wow”? Makes me wanna book a trip right away! hehehe

Anyway, it just got me to thinking: Who are my clients? Where do they hang out? How am I getting myself close to them?

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