We live in a fast-paced world. Everyone wants everything yesterday. We’re no longer willing to wait a 20 minutes for the coffee to brew. Instead we’ll take the Instant Coffee. And when it comes to business it’s easier to take the fast road (even if we don’t know where the road goes), rather than taking a moment to plan.
The problem is that if we, as a business, do not take the fast road, we’ll end up losing business because all our competitors are taking the fast road. We need to be the biggest, the first and the best. Second just doesn’t cut it anymore.
But I don’t know if I can believe in that theory anymore.
I have been involved in Internet Marketing since 2002. That makes me an old-hat at Internet Marketing. In the past there were very few of us, but it seems today that Internet Marketers are a dime a dozen. In fact, they are so cheap that they make my prices look ridiculous. And new customers think I’m nuts.
And then they make all these promises about fast action. Of course, such a thing is possible. I myself made more than R250 000 in one month, and repeated the idea often, but I’ve come to the conclusion that I’d rather spend a year or two building a solid foundation so that I earn £20 000 every month on a more consistent basis. (I far prefer earning pounds and dollars instead of rands. Wouldn’t you?)
I was reminded this morning of the stories of Chinese Bamboo Farmers. I don’t know how true the story is but it had deep impact on my life.
The story goes that it takes 10 years for Chinese Bamboo to grow to a height of about 30 metres. For the first 9 years, though, the bamboo will grow barely more than 1 metre (10cm in a year!). Talk about patience! The last 29-odd metres of growth will happen in the last year.
Are you prepared to lay proper foundations? Then again … am I? An interesting question. I’d love to hear your thoughts.