I’ve just been asked by a twitter-follower on why he should be using FourSquare. It’s a little difficult to explain in 140 characters, so I thought I’d answer him here and then link across …
So what is FourSquare? Basically, it’s a GPS-based game that you use with your GPS-enabled cellphone, like the iPhone, Blackberry, or anything androidy … the basic premise is that you “check in” with the foursquare website where-ever you are and accumulate points and compete against your friends.
Of course, there are other advantages to checking in … you get to find out about great places across your town/city. You find out the “inside scoop” of various restaurants/coffee shops, and you can “unlock” specials or gifts from various businesses by simply checking in.
A few weeks ago I was at the V&A Waterfront and when I checked in on FourSquare I was told of specials nearby, which included free coffee at Truth Cafe, and a free IT magazine from Incredible Connection. Pretty Slick!
Of course, as a business you should really consider registering your company on the FourSquare Website – it’s free of charge – and it will attract heaps of regular customers to your business.
Here’s a great video I found on YouTube which explains it very nicely: