Warning: call_user_func_array() [function.call-user-func-array]: First argument is expected to be a valid callback, '' was given in /home/freetips/public_html/wp-includes/class-wp-hook.php on line 298
DMA Rules are going to increase SPAM … « Free Tips DOT COZA

DMA Rules are going to increase SPAM …


Posted on 20th June 2011 by Tony in Rant

, , ,

As a member of the Direct Marketing Association in South Africa (DMA) I take the marketing rules really seriously. I strongly believe that if someone doesn’t want to be contacted, then we should respect that. There’s really no point to annoy people – bad for the company, bad for the brand and bad for business.

Everyone knows that the new Consumer Protection Act comes with a series of onerous responsibilities for business owners, specifically that if someone subscribes to a National Database (DNC LIST) you are not allowed to contact them. I have no idea what the penalties are going to be, but it makes absolute sense to me to do this.

As yet, there is no government controlled DNC LIST which means everyone is still trying to figure things out until something actually happens. In the mean time, the Direct Marketing Association has always had a DNC LIST for it’s members, which was emailed to us once a month. This works perfectly with Industry standards for email programmes – basically you use an “exclude” system, which tells the software:

Send Email to This person, unless they appear on the DNC LIST.

Unfortunately during April/May there was some idiot who decided to distribute the DNC LIST to a whole bunch of spammers … as you can imagine, a big mess, with loads of people who specifically asked not to receive emails, now getting heaps of emails.

The DMA (who are tendering for the government contract to manage the National Registry) have now decided to handle the list-exclude on their server. Basically this means that I have to regularly upload my list to them, they’ll remove the duplicates and then return the list to me. Sounds fair-enough, except the DMA have decided to use ID Numbers as the exclude criteria (instead of email addresses and/or cellphone numbers). I don’t know about you, but when last did anyone ask you for your ID number when signing up to join a newsletter?

I suspect loads of people are now going to get more spam, even after registering with the DMA because the marketing guys don’t know you’ve unsubscribed – even guys like me, who really don’t want to be spamming you.

I have made contact with the folks at the DMA and they have told me that if I have problems with their system, I need to email them a non-disclosure agreement and a copy of my list, they’ll clean it up and email me the clean list. Besides the fact that my list is about 60MB big – how often do they expect to do this?

Currently the DMA only has a few hundred members. What happens if they win the government contract and you have 100 000 companies who need their list cleaned up?

This is an absolute disaster in my personal opinion. I would have left the system as it was and then nailed the idiot who broke the rules really hard.

Why is there always one idiot who decides to spoil it for everyone else?

  1. Michelle says:

    Well said!!

    20th June 2011 at 2:17 pm

  2. Tony says:

    Thanks, Michelle.

    20th June 2011 at 11:50 am

  3. Jill says:

    It’s going to be ending of mine day, except before finish I am reading
    this fantastic piece of writing to improve my knowledge.

    20th June 2011 at 9:48 pm

  4. Mervin says:

    I have read so many articles or reviews concerning the blogger lovers except this post is in fact a fastidious post,
    keep it up.

    20th June 2011 at 7:29 am

  5. Itamar Serpa Fernandes says:

    Wow that was unusual. I just wrote an very long comment but after I clicked submit my comment didn’t appear.

    Grrrr… well I’m not writing all that over again. Anyway, just wanted to say great

    20th June 2011 at 1:22 am

  6. car computer exchange says:

    Hello, i believe that i noticed you visited my web site so i
    came to return the favor?.I am attempting to find things
    to enhance my site!I assume its adequate to use some of your ideas!!

    20th June 2011 at 4:04 am

  7. Kiera says:

    Its not my first time to pay a visit this site, i am visiting this website dailly and take fastidious data
    from here daily.

    20th June 2011 at 3:02 pm

  8. Courtney says:

    Have you ever considered publishing an e-book or guest authoring on other blogs?
    I have a blog based upon on the same ideas you discuss and would really like to
    have you share some stories/information. I know my audience would
    enjoy your work. If you’re even remotely interested, feel free to send
    me an e-mail.

    20th June 2011 at 7:18 am

  9. http://www.talsys.jp says:

    I every time spent my half an hour to read this website’s articles or reviews everyday along with
    a mug of coffee.

    20th June 2011 at 7:40 pm

  10. Quinton says:

    Greetings from California! I’m bored at work so I decided to check out your blog on my iphone during lunch break.
    I enjoy the knowledge you provide here and can’t wait to take a look when I get home.
    I’m shocked at how fast your blog loaded on my mobile ..
    I’m not even using WIFI, just 3G .. Anyhow, amazing blog!

    20th June 2011 at 8:48 pm

  11. http://www.extrieve.com/ says:

    I always used to study piece of writing in news papers but
    now as I am a user of web therefore from now I am using net for articles, thanks to web.

    20th June 2011 at 4:16 pm

  12. hair salons today says:

    Now I am ready to do my breakfast, afterward having my breakfast coming yet again to read other news.

    20th June 2011 at 3:42 am

  13. glam seamless says:

    I blog often and I truly thank you for your content. This
    article has really peaked my interest. I’m going to
    take a note of your site and keep checking for new details
    about once per week. I opted in for your RSS feed too.

    20th June 2011 at 2:23 pm

  14. pt.wikipedia.org says:

    Have you ever considered about including a little bit
    more than just your articles? I mean, what you say is valuable and everything.

    But imagine if you added some great graphics or video clips to
    give your posts more, “pop”! Your content is excellent but with pics and video clips,
    this blog could certainly be one of the greatest in its niche.
    Terrific blog!

    20th June 2011 at 10:08 pm

  15. www.facebook.com says:

    I used to be able to find good advice from your blog articles.

    20th June 2011 at 10:49 pm

  16. car computer exchange says:

    Can I just say what a comfort to find someone that actually understands what they’re discussing over the internet.

    You certainly realize how to bring an issue to light and make it important.
    More and more people really need to read this and understand
    this side of your story. I was surprised that you aren’t more popular
    because you certainly have the gift.

    20th June 2011 at 9:30 pm

  17. wiki.piesdokwadratu.pl says:

    Everyone loves what you guys tend to be up too. This sort of clever work and exposure!

    Keep up the terrific works guys I’ve you guys to our blogroll.

    20th June 2011 at 11:27 am

  18. car computer exchange says:

    It’s going to be finish of mine day, except before end I am reading this enormous post to increase my knowledge.

    20th June 2011 at 11:33 pm

  19. https://www.redworks.nl/my/wiki/index.php/Pick_From_Distinct_Sunglasses_For_Males_For_Several_Events says:

    When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get several
    emails with the same comment. Is there any way you can remove me from that service?
    Thank you!

    20th June 2011 at 1:30 pm

  20. Alisha says:

    Its not my first time to visit this site, i am visiting
    this web page dailly and take good data from here daily.

    20th June 2011 at 3:17 am

  21. Augusto de Arruda Botelho says:

    Very energetic blog, I enjoyed that bit. Will there be a part 2?

    20th June 2011 at 5:31 am

  22. http://sudarshansabalaniya.in/ says:

    The other day, while I was at work, my sister stole my
    iPad and tested to see if it can survive a 30 foot drop, just
    so she can be a youtube sensation. My iPad is now broken and she has
    83 views. I know this is entirely off topic but I had to share it with someone!

    20th June 2011 at 12:50 pm

  23. Wanda says:

    Wow, that’s what I was searching for, what a data! present here
    at this website, thanks admin of this site.

    20th June 2011 at 7:40 pm

  24. Brianne says:

    Whats up are using WordPress for your blog platform? I’m
    new to the blog world but I’m trying to get started and create my own. Do you require any html
    coding expertise to make your own blog? Any help would be greatly appreciated!

    20th June 2011 at 8:03 pm

  25. Stanley says:

    Hi there would you mind letting me know which hosting company you’re using?
    I’ve loaded your blog in 3 different web browsers and I must say this blog loads a lot quicker then most.
    Can you suggest a good web hosting provider at a fair price?
    Cheers, I appreciate it!

    20th June 2011 at 12:25 am

  26. Lolita says:

    continuously i used to read smaller posts that as well clear
    their motive, and that is also happening with this
    article which I am reading here.

    20th June 2011 at 1:29 am

  27. http://sittingcre.bakeridi.edu.au/UserProfile/tabid/563/userId/130810/Default.aspx says:

    We absolutely love your blog and find most of your post’s
    to be precisely what I’m looking for. Does one offer guest writers to write content to suit your needs?
    I wouldn’t mind producing a post or elaborating on most of the subjects you write about here.
    Again, awesome website!

    20th June 2011 at 2:31 am

  28. Adriana says:

    Hello! I could have sworn I’ve visited this blog before but after looking at a few of the posts I
    realized it’s new to me. Anyhow, I’m definitely happy I stumbled upon it and
    I’ll be bookmarking it and checking back regularly!

    20th June 2011 at 8:06 am

  29. www.tefa.ee says:

    Keep on writing, great job!

    20th June 2011 at 7:40 pm

  30. Ines says:

    Thanks for the good writeup. It in truth was once a
    amusement account it. Look complicated to more added agreeable from you!
    By the way, how could we communicate?

    20th June 2011 at 3:06 am

  31. http://www.erasmusplus.us says:

    Wonderful blog! I found it while browsing on Yahoo News. Do you have any tips
    on how to get listed in Yahoo News? I’ve been trying for a while
    but I never seem to get there! Cheers

    20th June 2011 at 4:36 am

  32. cruise ship vacancies says:

    My developer is trying to convince me to move to .net from PHP.
    I have always disliked the idea because of the costs.
    But he’s tryiong none the less. I’ve been using WordPress on a number of websites for about a year and am worried about switching to another
    platform. I have heard great things about blogengine.net.

    Is there a way I can transfer all my wordpress posts
    into it? Any kind of help would be greatly appreciated!

    20th June 2011 at 10:29 pm

  33. best broadband and phone deals says:

    I think this is one of the most significant information for me.
    And i’m satisfied reading your article. But wanna statement on some common things, The web site
    taste is perfect, the articles is in point of fact excellent : D.

    Excellent process, cheers

    20th June 2011 at 7:04 am

Leave a comment