It’s not often that I come out an criticize a company’s website, but today I’m going to make an exception. Sterkinekor has finally dumped their old, useless, slow and confusing website … for something worse.
I had heard the rumours a while ago about a new design on it’s way (having bitterly complained in the past to the sterkinekor guys on twitter) and was eagerly awaiting a site that was simple, easy to use and easy to navigate. So, today I go to the site, suprised to see the new one up … IN FLASH! Let’s be honest – and leave flash websites to the Noughties (2000 – 2009 is apparently the noughties), I cannot stand the fact that I have to WAIT for the site to download … counting slowly from 0% to 100% … and I’m on a 4MB line! I cannot even begin to imagine the frustration for someone who is on 384K or dialup!
There is absolutely no reason in 2011 to be using flash. Besides the slow rate, it’s a nightmare for SEO, doesn’t work on iOS (so every iPad and iPhone in the country won’t be able to view it) and it’s confusing to navigate. I don’t care if your buttons go bleep or dance on the screen … I just want to book a movie. And another really irritating feature is the site now tells me where it thinks I should go … in my case, Cavendish (about 30km away) where Bayside is only 2.5km away … now how much did Sterkinekor pay the developers for that useless feature?
If any execs from Sterkinekor happen to cross my blog: Whatever you’ve paid for your new site, you’ve paid too much. It’s ugly, useless and cumbersome … and what’s with the adverts on the top? Why do you think you need extra advertising revenue?
Isn’t R38 for a coke and popcorn enough?