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Sterkinekor mess up their new website. « Free Tips DOT COZA

Sterkinekor mess up their new website.


Posted on 24th June 2011 by Tony in Business Advice

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It’s not often that I come out an criticize a company’s website, but today I’m going to make an exception.┬áSterkinekor has finally dumped their old, useless, slow and confusing website … for something worse.

I had heard the rumours a while ago about a new design on it’s way (having bitterly complained in the past to the sterkinekor guys on twitter) and was eagerly awaiting a site that was simple, easy to use and easy to navigate. So, today I go to the site, suprised to see the new one up … IN FLASH! Let’s be honest – and leave flash websites to the Noughties (2000 – 2009 is apparently the noughties), I cannot stand the fact that I have to WAIT for the site to download … counting slowly from 0% to 100% … and I’m on a 4MB line! I cannot even begin to imagine the frustration for someone who is on 384K or dialup!

There is absolutely no reason in 2011 to be using flash. Besides the slow rate, it’s a nightmare for SEO, doesn’t work on iOS (so every iPad and iPhone in the country won’t be able to view it) and it’s confusing to navigate. I don’t care if your buttons go bleep or dance on the screen … I just want to book a movie. And another really irritating feature is the site now tells me where it thinks I should go … in my case, Cavendish (about 30km away) where Bayside is only 2.5km away … now how much did Sterkinekor pay the developers for that useless feature?

If any execs from Sterkinekor happen to cross my blog: Whatever you’ve paid for your new site, you’ve paid too much. It’s ugly, useless and┬ácumbersome … and what’s with the adverts on the top? Why do you think you need extra advertising revenue?

Isn’t R38 for a coke and popcorn enough?

  1. Tom says:

    All very valid points, not to mention what a memory hog flash is. But if you’re going to criticise something do us a favor and learn how to spell criticise!

    24th June 2011 at 11:14 am

  2. Tony says:

    Thanks for the feedback, Tom.

    Of course both spelling is acceptable. Quick reference here:

    Yours is the British English spelling, unfortunately my macbook autocorrected to US Spelling.


    24th June 2011 at 11:47 am

  3. George Harris says:

    Tom, I have to LOL – you are correct in the spelling of criticise, but you spelled “favour” like an American!

    Tony, you are in South African, writing for South Africans, so no, both spellings are not acceptable. Forget British English, you need to write in South African English. It is “criticise,” and, while you’re at it, there is no apostrophe in “on its way.”

    Change your MacBook’s dictionary and stop blaming it.

    24th June 2011 at 1:36 pm

  4. Tony says:

    Hey Hey there!

    It seems like the Grammar Nazis have descended upon my site! Thanks so much for the input guys, I love having visitors to the site.

    George you are absolutely right – I should be writing for a South African audience. I have set the dictionary to UK English on the macbook, so lets hope it won’t ruffle too many feathers.

    The apostrophe is the bane of my existence. I am always putting it in the wrong place, or leaving it out, much like the comma. Let’s blame it on my government school education.

    I suppose the point of the post was rather the annoying sterkinekor website and not my terrible spelling.


    PS I had noticed Tom’s incorrect spelling of favour, just thought it would be impolite to poke fun at him! I hope to see you both more often on the site!

    24th June 2011 at 4:07 pm

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