Finding Clients during a recession

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Posted on 23rd July 2009 by Tony in Business Advice

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Every time I speak to a business owner they tell me that they’re just surviving. As long as I can survive this recession I’ll be ok. I must admit that I’ve allowed that kind of thinking to enter my brain too.

The last week I’ve been thinking that if I want things to change I need to look at things differently. Why do I need to survive the recession? Why not Thrive the Recession? Companies like MacDonald’s and Disney were both started in the middle of a Recession! We’re in good company!

So I did a little survey and found that the biggest problem business owners currently have is that they can’t find clients during a recession. This is a biggy. I mean, if you can’t find prospects then you can’t sell, right? Some people are running up huge phone bills trying to “cold call”. I call this strategy “hunting mosquitoes with shot-guns”. We are hoping to get our message out. It’s not effective and it’s incredibly demoralizing.

So is there a better way?

Of course! (Or this would be a pointless post)

I would like to show you an easy-to-implement strategy that will get prospects to look for you, instead of the other way around. I’ve been doing it for a few weeks (as a trial) for a friend and we are finding about 4-10 prospects are contacting US every single day looking for her product. That is surely a lot easier than trying to find clients!

I would like to show you exactly the system works. Please let me know if you’d like a spot as I can only cater for 30 people!

To book your spot, go here: http://internetbusiness.eventbrite.com

Popularity: 2% [?]


Who are your clients?

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Posted on 8th September 2008 by Tony in Thoughts

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I had an interesting meeting with a German client today. Something he said went “click” in my head and it’s been making me think all evening: Who exactly are your clients, Tony?

Who do I want my clients to be?

Webexposure is rapidly moving from an entry-level Internet Marketing company to middle-of-the-range … so how do I find such customers?

I actually pitched the question to my client (ok, bad form, I know) but his answer was so simple it was astounding: Where do they hang out? And who do they hang out with?

He gave an example. His business targets luxury clients – People who don’t bat an eyelid to pay for a driver instead of hiring a car for themselves (there are people like that!). He found his clients on holidays!

He booked himself a holiday on Rovos Rail and picked up amazing business contacts!

Isn’t that a “wow”? Makes me wanna book a trip right away! hehehe

Anyway, it just got me to thinking: Who are my clients? Where do they hang out? How am I getting myself close to them?

Popularity: 7% [?]



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